More ads, more revenue?
admin on July 18th, 2008
After blogging for a while, some of us get the urge to start adding more and more ad placements within our blog or website thinking it will increase revenue but it may actually have the opposite effect. Visitors don’t like to get visually spammed with Ads when traverse your site. You may trick a few to click on an ad here or there, but these visitors will not be sticky and will forget about your site moments after they leave.
The issue gets worse if we mix advertising from different content networks on the same page such as Google Adsense & Kontera or Chitika. In most scenarios, Adsense has a much better CPM and CPC than it’s competitors. Therefore, if you mix Adsense with contextual link advertising such as Kontera & Chitika on every page of your website/blog you will probably lower your overall CPM & CPC. Remember that once someone clicks on a $0.10 contextual link on your website and is redirected somewhere else, very few will find their way back to your site to click on a Google Ad that may yield $0.50 or more. Perhaps others have had more luck mixing these types of ads, but in my experience, its better to stay with the provider that has the highest payout.
In terms of the optimal # of Ads on your site, there have been a lot of studies on this, but in my opinion, you should have no more than 3-4 Ads on your site with a mixture of 720X90, 120X600 and 468X60 evenly spaced throughout your site. I also include an rectangular/square image ad (250X250 etc) in ever OTHER blog posting so as not to overload my readers. Below are some graphics pulled from the adsense blog which are consistent with my recommendation.
Ideal Ad Placement
